Description
Operations Management in the Travel Industry (2nd Ed.)
Authors: FALLON Paul, ROBINSON Peter, FALLON Paul
Language: EnglishApproximative price 56.23 €
In Print (Delivery period: 13 days).
Add to cart the book of FALLON Paul, ROBINSON Peter, FALLON Paul
Operations Management in the Travel Industry (2nd Ed.)
Publication date: 03-2016
352 p. · Paperback
Publication date: 03-2016
352 p. · Paperback
Approximative price 132.05 €
In Print (Delivery period: 13 days).
Add to cart the book of FALLON Paul, ROBINSON Peter, FALLON Paul
Operations Management in the Travel Industry (2nd Ed.)
Publication date: 03-2016
376 p. · Hardback
Publication date: 03-2016
376 p. · Hardback
Description
/li>Contents
/li>Biography
/li>
Covering the applied managerial perspective of the travel industry, this
book looks at the core disciplines and the application of theory to
practice. Considering individual and corporate social responsibility, it
teaches effective managerial skills by reviewing legal frameworks, quality
management and marketing, financial management, and the management of
shareholders and stakeholders. It discusses current trends such as
sustainability and governmental emission targets against a background of
the needs of a commercial business to innovate and increase profits. A
valuable tool for both students and those working in the travel industry,
this new edition includes new content, a revised structure and all-new
international case studies.
Introduction - Travel and Operations Management
. 1: Transport and Logistics Management
. 2: Business Planning & Strategy
. 3: Business Development
. 4: Marketing
. 5: Human Resources
. 6: Servicescapes
. 7: Financial Management
. 8: Sustainability
. 9: Travel, Society & Culture
. 10: Crisis Management and The Future of the Travel Industry
. 11: Career Development Skills and Strategies in the Travel Industry
. 1: Transport and Logistics Management
. 2: Business Planning & Strategy
. 3: Business Development
. 4: Marketing
. 5: Human Resources
. 6: Servicescapes
. 7: Financial Management
. 8: Sustainability
. 9: Travel, Society & Culture
. 10: Crisis Management and The Future of the Travel Industry
. 11: Career Development Skills and Strategies in the Travel Industry
Peter Robinson est professeur principal et Chef du Service des loisirs à l'Université de Wolverhampton.
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