The evolution of english prose, 1700? 1800: style, politeness, and print culture
Style, Politeness, and Print Culture

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Language: Anglais
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Between 1700 and 1800 English prose became more polite and less closely tied to speech. A large scale feminisation of literary and other values coincided with the development of a mature print culture
Preface, 1. The ordering of English, 2. Literacy and politeness: the gentrification of English prose, 3. Testing the model, 4. Loose and periodic sentences, 5. Lofty language and low, 6. Nominal and oral styles: Johnson and Richardson, 7. The new rhetoric of 1748?93, 8. The instruments of literacy, 9. Politeness, feminisation, 10. Style and rhetoric, Epilogue - language change.