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Search on the subject Marketing :

We found 3075 books matching Marketing

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  1. Ne cherchez plus à vendre
    Une nouvelle approche client : l'entreprise empathique
    Coll. Hors Collection

    Language: French
    10-2024 — 224 p. — 16x22 cm —
    Les entreprises doivent désormais s’adresser à des générations – millenial et génération Z – qui ont grandi avec le digital et qui ont, à leur égard, des attentes bien différentes de leurs ainés...
    Not Yet Published
    Paperback 22.00 € Add to cartAdd to cart

  2. Grundlagen des Eventmanagements
    Prozesse – Controlling – Marketing

    Language: German
    09-2024 — 16.8x24 cm —
    Jan Drengner und Hans Rück bieten einen umfassenden Überblick über die wissen­schaftlichen Grundlagen des Eventmanagements. Dabei definieren sie den bisher in Praxis und Wissen­schaft nur...
    Not Yet Published
    Paperback 44.36 € Add to cartAdd to cart

  3. Luxe & intelligence artificielle
    Opportunités et révolution des usages
    Coll. Hors Collection

    Language: French
    08-2024 — 224 p. — 17x24 cm —
    De nouveaux outils de création tels que ChatGPT, Midjourney, Dall-e, Leonardo.ai ou encore Stable diffusion sont en train de révolutionner notre façon de créer des contenus (textes, images...
    Not Yet Published
    24.00 € Add to cartAdd to cart
  4. Couverture de l'ouvrage Foundations of Prediction Markets

    Foundations of Prediction Markets
    Modeling, Simulation, and Empirical Evidence
    Evolutionary Economics and Social Complexity Science Series, Vol. 45

    Language: English
    08-2024 — 15.5x23.5 cm —
    A prediction market is designed to trade and predict future events. This book provides a comprehensive and multidisciplinary treatment of the prediction market, explaining what it is, how it...
    Not Yet Published
    Hardback 105.49 € Add to cartAdd to cart

  5. Omnichannel in pharmaceutical distribution
    Basics, benchmarks and examples for the pharmaceutical sales force

    Language: English
    08-2024 — 16.8x24 cm —
    This book shows how pharmaceutical companies manage to be number one in the minds of their customers with their products, even in challenging and volatile times. New framework conditions, which...
    Not Yet Published
    Paperback 68.56 € Add to cartAdd to cart
  6. Couverture de l'ouvrage Konsumverhalten verstehen, beeinflussen und messen

    Konsumverhalten verstehen, beeinflussen und messen
    Die Psychologie hinter effektivem Marketing

    Language: German
    08-2024 — 15.5x23.5 cm —
    Wie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum Konsumverhalten und vermittelt anschaulich deren Anwendbarkeit im...
    Not Yet Published
    Paperback 39.43 € Add to cartAdd to cart
  7. Couverture de l'ouvrage Practical Digital Marketing and AI Psychology

    Practical Digital Marketing and AI Psychology
    How to gain online consumer trust and sales using technologies and psychology

    Language: English
    08-2024 — 15.6x23.4 cm —
    Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing...
    Not Yet Published
    Hardback 160.25 € Add to cartAdd to cart
  8. Couverture de l'ouvrage Practical Digital Marketing and AI Psychology

    Practical Digital Marketing and AI Psychology
    How to gain online consumer trust and sales using technologies and psychology

    Language: English
    08-2024 — 15.6x23.4 cm —
    Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing...
    Not Yet Published
    Paperback 40.18 € Add to cartAdd to cart
  9. Couverture de l'ouvrage HEARTselling statt HARDselling

    HEARTselling statt HARDselling
    Kunden lesen und verstehen lernen

    Language: German
    08-2024 — 15.5x23.5 cm —
    Dieses Buch zeigt Ihnen den Weg auf, wie Sie ein überdurchschnittlich guter Verkäufer / eine überdurchschnittlich gute Verkäuferin werden. Der Schlüssel dazu ist, den Menschen hinter Ihrem Kunden...
    Not Yet Published
    Hardback 49.29 € Add to cartAdd to cart

  10. Social Media Marketing Management
    How to Penetrate Emerging Markets and Expand Your Customer Base

    Language: English
    08-2024 — 17.8x25.4 cm —
    In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic...
    Not Yet Published
    Paperback 56.31 € Add to cartAdd to cart
  11. Couverture de l'ouvrage Bayesian Statistics and Marketing

    Bayesian Statistics and Marketing
    WILEY SERIES IN PROB & STATISTICS/see 1345/6,6214/5 Series

    Language: English
    07-2024 —
    Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most...
    Not Yet Published
    Hardback 109.84 € Add to cartAdd to cart

  12. Brave Work in the Age of Climate Change
    A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

    Language: English
    07-2024 — 15.5x23.5 cm —
    Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach...
    Not Yet Published
    Paperback Approximative price 79.11 € Add to cartAdd to cart
  13. Couverture de l'ouvrage Erfolgreiches Produktmanagement

    Erfolgreiches Produktmanagement
    Toolbox für das professionelle Produktmanagement und Produktmarketing

    Language: German
    07-2024 — 16.8x24 cm —
    Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige...
    Not Yet Published
    Hardback 59.15 € Add to cartAdd to cart
  14. Couverture de l'ouvrage Marketing und Vertrieb für Startups

    Marketing und Vertrieb für Startups
    Praxiserprobte Strategien zur Kundengewinnung

    Language: German
    07-2024 — 15.5x23.5 cm —
    Dieses Buch bietet eine praxisorientierte Anleitung für maßgeschneiderte Marketing- und Vertriebsstrategien, insbesondere für innovative Startups. Eine Gemeinsamkeit vieler erfolgloser Startups...
    Not Yet Published
    Paperback 39.43 € Add to cartAdd to cart
  15. Couverture de l'ouvrage Storytelling in Marketing and Brand Communications

    Storytelling in Marketing and Brand Communications
    Routledge Studies in Marketing Series

    Language: English
    07-2024 — 15.6x23.4 cm —
    Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of...
    Not Yet Published
    Hardback 160.25 € Add to cartAdd to cart

  16. Marketing - 8e éd.
    Études. Moyens d'action. Stratégie
    Coll. Les fondamentaux business

    Language: French
    07-2024 — 480 p. — 17x24 cm —
    Cet ouvrage propose un panorama de la discipline marketing et permet de l'aborder de manière synthétique et opérationnelle. Il expose comment réaliser des études de marché, définir le mix...
    Not Yet Published
    Paperback 42.50 € Add to cartAdd to cart
  17. Couverture de l'ouvrage Revolutionizing the AI-Digital Landscape

    Revolutionizing the AI-Digital Landscape
    A Guide to Sustainable Emerging Technologies for Marketing Professionals

    Language: English
    06-2024 — 17.8x25.4 cm —
    This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient...
    Not Yet Published
    Hardback Approximative price 190.51 € Add to cartAdd to cart
  18. Couverture de l'ouvrage Revolutionizing the AI-Digital Landscape

    Revolutionizing the AI-Digital Landscape
    A Guide to Sustainable Emerging Technologies for Marketing Professionals

    Language: English
    06-2024 — 17.8x25.4 cm —
    This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient...
    Not Yet Published
    Paperback Approximative price 66.20 € Add to cartAdd to cart

  19. Data Storytelling in Marketing
    How to Tell Persuasive Stories Through Data

    Language: English
    06-2024 — 256 p. — 15.5x23.3 cm —
    Marketers are storytellers, they write content, marketing strategies and devise internal communications, butunless these stories are evidence-based, they won't be believable or truly persuasive...
    Not Yet Published
    Paperback Approximative price 41.94 € Add to cartAdd to cart

  20. Data Storytelling in Marketing
    How to Tell Persuasive Stories Through Data

    Language: English
    06-2024 — 256 p. — 15.5x23.3 cm —
    Marketers are storytellers, they write content, marketing strategies and devise internal communications, butunless these stories are evidence-based, they won't be believable or truly persuasive...
    Not Yet Published
    Hardback Approximative price 121.50 € Add to cartAdd to cart
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