Description
Entertainment Management Towards Best Practice
Author: MOSS Stuart
Language: EnglishSubject for Entertainment Management Towards Best Practice:
Approximative price 118.34 €
In Print (Delivery period: 13 days).
Add to cart the book of MOSS Stuart
Entertainment Management Towards Best Practice
Publication date: 06-2014
328 p. · Hardback
Publication date: 06-2014
328 p. · Hardback
Approximative price 56.18 €
In Print (Delivery period: 13 days).
Add to cart the book of MOSS Stuart
Entertainment Management Towards Best Practice
Publication date: 06-2014
328 p. · Paperback
Publication date: 06-2014
328 p. · Paperback
Description
/li>Contents
/li>
Following on from The Entertainment Industry: An Introduction,
Entertainment Management takes the next step in the development of
entertainment as a practice and as an academic subject. Aimed at higher
level undergraduates, the book discusses best practices in the
entertainment industry, profiling a different discipline per chapter, each
one a branch of entertainment that offers employment opportunities within
the sector. Fields include marketing, P.R., the media, live events, artist
management, arts and culture, consultancy and visitor attractions. The
book aims to reflect the knowledge students will need for real world of
entertainment management such as technical standards, business management,
people management, economic aspects and legal issues. Each chapter
discusses the background of the discipline, best practice management
principles, issues in the wider environment, case studies of real
organisations and future trends.
I: Contributors
II: Foreword
- 1: The Entertainment Industries: A Re-introduction
- 2: Entertainment Environments
- 3: Marketing Entertainment
- 4: Managing Public Relations
- 5: Mass Media and Entertainment Management
- 6: Event Planning and Management
- 7: Management in Entertainment Organizations
- 8: Human Resources and Artist Management
- 9: Arts and Cultural Management
- 10: Responsible Entertainment Management
- 11: Enterprise, Creativity and Small Business
- 12: Introduction to Entertainment Law
- 13: Managing Strategic and Financial Performance
- 14: Consultancy
- 15: Visitor Attractions Management
III: Afterword: The Future.
II: Foreword
- 1: The Entertainment Industries: A Re-introduction
- 2: Entertainment Environments
- 3: Marketing Entertainment
- 4: Managing Public Relations
- 5: Mass Media and Entertainment Management
- 6: Event Planning and Management
- 7: Management in Entertainment Organizations
- 8: Human Resources and Artist Management
- 9: Arts and Cultural Management
- 10: Responsible Entertainment Management
- 11: Enterprise, Creativity and Small Business
- 12: Introduction to Entertainment Law
- 13: Managing Strategic and Financial Performance
- 14: Consultancy
- 15: Visitor Attractions Management
III: Afterword: The Future.
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