Entrepreneurship (2nd Ed.)

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Language: Anglais
Cover of the book Entrepreneurship (2nd Ed.)

Subject for Entrepreneurship (2nd Ed.)

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538 p. · 21x27 cm · Paperback

Part 1Decision to Become an Entrepreneur

Chapter 1 Introduction to Entrepreneurship

Part 2Developing Successful Business Ideas

Chapter 2 Recognizing Opportunities and Generating Ideas

Chapter 3 Feasibility Analysis

Chapter 4 Writing a Business Plan

Chapter 5 Industry and Competitor Analysis

Chapter 6 Developing an Effective Business Model

Part 3Moving From an Idea to An Entrepreneurial Firm

Chapter 7 Preparing the Proper Ethical and Legal Foundation

Chapter 8 Assessing a New Venture's Financial Strength and Viability

Chapter 9 Building a New Venture Team

Chapter 10 Getting Financing or Funding

Part 4Managing and Growing an Entrepreneurial Firm

Chapter 11 Unique Marketing Issues

Chapter 12 The Importance of Intellectual Property

Chapter 13 Planning for and Evaluating the Challenges of Growth

Chapter 14 Strategies for Firm Growth

Chapter 15 Franchising

Case Appendix

Glossary

Name Index

Subject Index

Company Index

Photo Credits