European perspectives on consumer behavior, paper

Author:

Language: Anglais

Subject for European perspectives on consumer behavior, paper

Approximative price 80.88 €

Subject to availability at the publisher.

Add to cartAdd to cart
Publication date:
· Paperback
Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
  • Foundations
  • Introduction xxx The Development of Consumer Behaviour in Europe
  • Theories and Models of Consumer Behaviour
  • Individual Processes
  • The Consumer: Identification and Measurement
  • Attitudes and Decision Processes
  • SociETAL Influences
  • Social Interactions
  • Socio-Cultural Perspectives
  • Alternative Approaches
  • Economic Psychology
  • Semiotics of Consumption
  • Emerging Perspectives
This book presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent. Emerging perspectives covered, such as addictive consumption environmental concerns and tactile communication are included.