Marketing public relations

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Language: Anglais
Cover of the book Marketing public relations

Subjects for Marketing public relations

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336 p. · 17.8x23.5 cm · Paperback
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.