Opening digital markets: battle plans and business strategies for internet commerce

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Language: Anglais
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304 p. · 22.5x15 cm · Hardback
Introduction to Internet commerce. Business catalysts. Technology drivers and trends. Challenges to Internet commerce. Embarking on Internet commerce. Strategy actions. Uncovering new opportunities. IT building blocks. The wired consumer. Managing successful Internet commerce. One company's experience : Marshall industries.
This book will be read by business and technology executive interested in exploring how Internet commerce is destined to change their organizations, now and in the future. It shows how to develop a business strategy that fundamentally and positively alters core values with Internet commerce as the catalyst. It explains how to plan and build successful Internet marketplaces by highlighting the major management and strategic considerations step by step within a logical framework.