Description
Platform Strategy
How to Unlock the Power of Communities and Networks to Grow Your Business
Authors: Reillier Laure Claire, Reillier Benoit
Language: English
Subjects for Platform Strategy:
Keywords
UK Retailer; Platform User Experience; Business Strategy; Ad API; Corporate Strategy; Organizational DNA; Business Model Innovation; Apple Website; Vice Versa; Platform Strategy; Business Model Canvas; digital transformation; Game Developers; digital disruption; Android Operating System; multisided market; Platform Business Models; digital ecosystem; Platform Participants; scaling up; Platform Business; sharing economy; Core Transactions; marketplace; Platform Owner; Business ecosystem; Pre-launch Phase; platform economy; Sharing Economy Platforms; Digital Strategy; Platform Fit; Platform powered ecosystem; Rocket Model; Uber ecosystem; Positive Network Effects; airbnb ecosystem; Black Cab Drivers; Apple ecosystem; eBay Sellers; Google ecosystem; Pricing Governance; Amazon ecosystem; Indirect Network Effects; Business growth; Mature Platforms; e-commerce; Platform Disruption
47.09 €
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the book of Reillier Laure Claire, Reillier Benoit
· 17.4x24.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Chapter 1. Introduction to platform businesses
Chapter 2. The meteoric rise of platform businesses
Chapter 3. What is a platform business?
Chapter 4. Economic characteristics of platforms
Chapter 5. Platforms as business models
Chapter 6. Platform-powered ecosystems
Chapter 7. Lifestages of platforms: design
Chapter 8. Platform ignition: proving the concept
Chapter 9. Platform scaling: reaching critical mass
Chapter 10. Platform maturity: defending profitable growth
Chapter 11. Platform pricing
Chapter 12. Trust, governance and brand
Chapter 13. Platforms, regulation and competition
Chapter 14. Competing against platforms
Chapter 15.The future of platforms
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.
Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.
Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King’s College, London). He also holds MBAs from both Columbia University in New York City and London Business School.
