Description
Sport Business in Leading Economies
Coordinators: Zhang James J., Huang Roger H., Nauright John
Language: EnglishSubjects for Sport Business in Leading Economies :
Publication date: 11-2016
380 p. · 15.2x22.9 cm · Hardback
380 p. · 15.2x22.9 cm · Hardback
Description
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From a renowned group of international scholars, this new work examines
how leading economic countries use sport business, particularly individual
sports events (such as the Olympics or FIFA Men’s or Women’s World Cup) as
well as participant sport, in comprehensive plans toward driving and
furthering economic development, raising brand awareness (country as a
brand), transforming lagging communities, and enhancing travel and tourism
in the country.
Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country’s sport industry.
Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country’s sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement
Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country’s sport industry.
Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country’s sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement
James J. Zhang
University of Georgia, USA
Roger H. Huang University of North Texas, USA
John Nauright Shanghai University of Sport, China
Roger H. Huang University of North Texas, USA
John Nauright Shanghai University of Sport, China
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