Description
Strategic database marketing (4th Ed.)
Author: HUGHES Arthur Middleton
Language: EnglishSubjects for Strategic database marketing:
Approximative price 61.59 €
In Print (Delivery period: 10 days).
Add to cart the book of HUGHES Arthur Middleton
Publication date: 02-2012
480 p. · Hardback
480 p. · Hardback
Description
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Providing marketing professionals with the most current theories and strategies for 15 years, now updated and revised to cover all digital platforms. The classic guide to database marketing-updated with the latest, most effective ways to use Google, email, mobile devices, social media, and other online platforms. Provides expert coverage on all the basics of effective database marketing, including customer acquisition and retention, demographics, segmentation, SEM, analytics, and control groups. All charts, forms, and graphs can now be downloaded.
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