Strategic management in action (5th Ed.)


Language: Anglais
Cover of the book Strategic management in action

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336 p. · 20.3x25.4 cm · Paperback
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.
Chapter 1. Introducing the Concepts. Chapter 2. The Context of Managing Strategically. Chapter 3. Doing an External Analysis. Chapter 4. Doing an Internal Analysis. Chapter 5. Functional Strategies. Chapter 6. Competitive Strategies. Chapter 7. Corporate Strategies. Chapter 8. Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits.