Description
Strategy and Geopolitics
Understanding Global Complexity in a Turbulent World
Author: Rosenberg Mike
Language: EnglishSubjects for Strategy and Geopolitics:
Keywords
Strategy - International Business - International Market Entry
Approximative price 51.47 €
In Print (Delivery period: 14 days).
Add to cart the book of Rosenberg Mike
Publication date: 07-2017
320 p. · Hardback
320 p. · Hardback
Description
/li>Biography
/li>
Large western companies are accelerating their expansion into emerging
economies, while relying on oversimplified frameworks to make decisions
and complex matrix organizations to make things happen.
When critical events do happen (such as terrorist attacks or civil wars), senior executives and the companies they lead are often taken by surprise. As the world shifts to a less stable geopolitical structure, only firms that can acquire a better capability to foresee and prepare for change will prevail over the long term.Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.
This book underlines the need to go beyond a simplistic understanding of different countries and territories: it discusses the geopolitical issues that can be the cause of success or failure in different markets; and it explores strategies for dealing with global and local complexity, as well as introducing innovative ideas on recruitment and organization.
When critical events do happen (such as terrorist attacks or civil wars), senior executives and the companies they lead are often taken by surprise. As the world shifts to a less stable geopolitical structure, only firms that can acquire a better capability to foresee and prepare for change will prevail over the long term.Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.
This book underlines the need to go beyond a simplistic understanding of different countries and territories: it discusses the geopolitical issues that can be the cause of success or failure in different markets; and it explores strategies for dealing with global and local complexity, as well as introducing innovative ideas on recruitment and organization.
Mike Rosenberg -
IESE Business School, Barcelona, Spain
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