Description
Technological Innovation: Generating Economic Results (2nd Ed.)
Advances in the Study of Entrepreneurship, Innovation & Economic Growth Series
Authors: THURSBY Marie C., KURATKO Donald F., HOSKINSON Sherry
Language: EnglishSubjects for Technological Innovation: Generating Economic Results:
Approximative price 126.34 €
In Print (Delivery period: 14 days).
Add to cart the book of THURSBY Marie C., KURATKO Donald F., HOSKINSON Sherry250 p. · Hardback
Description
/li>Biography
/li>
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization.
This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Sherry Hoskinson - University of Arizona, USA
Marie C. Thursby - Georgia Institute of Technology, USA