Description
The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
Author: KELLEY Tom
Language: EnglishSubjects for The Art of Innovation:
Publication date: 03-2016
307 p. · Paperback
307 p. · Paperback
Description
/li>Biography
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There isn't a business that doesn't want to be more creative in its
thinking, products and processes. In The Art of Innovation, Tom
Kelley, partner at the Silicon Valley-based firm IDEO, developer of
hundreds of innovative products from the first commercial mouse to virtual
reality headsets and the Palm hand-held, takes readers behind the scenes
of this wildly imaginative company to reveal the strategies and secrets it
uses to turn out hit after hit.
Rom Kelley shows how teams:
. Research and immerse themselves in every possible aspect of a new product or service
. Examine each product from the perspective of clients, consumers and other critical audiences
. Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
. Research and immerse themselves in every possible aspect of a new product or service
. Examine each product from the perspective of clients, consumers and other critical audiences
. Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
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