Description
The Relevance of Crowdfunding, 2015
The Impact on the Innovation Process of Small Entrepreneurial Firms
Author: Scholz Nadine
Language: EnglishSubjects for The Relevance of Crowdfunding:
Publication date: 06-2015
86 p. · 14.8x21 cm · Paperback
86 p. · 14.8x21 cm · Paperback
Description
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.
Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.
Publication in the field of economic sciences
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