Toward a Better Understanding of Rule-Breaking Market Behavior, 1st ed. 2019
Insights from Performance Breakthroughs in Sports
Contributions to Management Science Series

Author:

Language: English

Approximative price 105.49 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Toward a Better Understanding of Rule-Breaking Market Behavior
Publication date:
Support: Print on demand

Approximative price 105.49 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Toward a Better Understanding of Rule-Breaking Market Behavior
Publication date:
240 p. · 15.5x23.5 cm · Hardback
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. 

Relevance and Current Perspectives.- Conceptual and Empirical Exploration.- Toward a Rule-Breaking Managerial Framework.- General Discussion.- Appendix.
Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

Gives insights into rule-breaking market behavior

Connects sports innovations to innovations in the business and management sector

Offers specific techniques on how companies and employees can create competitive advantage