Internet Psychology
The Basics
The Basics Series

We can't imagine our lives without the Internet. It is the tool of our existence; without it we couldn't work, plan our social and leisure activities, and interact with friends. The Internet?s influence on contemporary society extends across every aspect of our personal and professional lives, but how has this altered us in psychological terms? How are we to understand how the Internet can promote enormous amounts of caring and kindness to strangers and yet be the source of unremitting acts of terror?

This book, grounded in the latest cutting-edge research, enhances our understanding of how we, and our children, behave online. It explores questions such as:

• Why does our self-control abandon us sometimes on the Internet?
• Why does the Internet create a separate realm of social and personal relationships?
• How does all that change us as people?
• Are youngsters really as exposed and threatened on the web as people think?

Internet Psychology: The Basics is a vital and fascinating guide to the online world, drawing on classic theories of human behaviour to shed fresh light on this central facet of modern life. It argues that, even in an age of constant technological advancement, our understanding of the human psyche remains rooted in these well-established theories. Embracing both positive and negative aspects of Internet use, this easy introduction to the subject will appeal to students and general readers alike.

Chapter 1: Personality and Internet Use Chapter 2: Who gets Richer on the Net?Chapter 3 - Is there real love online?Chapter 4: Aggression and the Internet: why is it so easy to be aggressive on the net?Chapter 5: What did you learn on the Internet today: how will we protect our children online?Chapter 6: The Elderly and Wellness: How can the elderly population utilize the Internet to improve their wellbeing? Chapter 7: The power of belonging: Online groups and their impactChapter 8: Leadership: leading people to the targetChapter 9: Is there good in the online world? Helping others through the Internet. Chapter 10: Will the Internet bring peace? Using the net to solve global intergroup conflicts.Chapter 11 Whither the Internet?

Yair Amichai-Hamburger is the Director of the Research Centre for Internet Psychology (CIP) in Herzliya, Israel, and a leading industrial consultant in the field. He has written widely on the impact of the Internet on wellbeing, and is credited as being one of the earliest commentators to note the potential power and significance of online social networks. His first book, The Social Net: Human Behaviour in Cyberspace, was published by Oxford University Press in 2005.