Media Corporate Entrepreneurship, Softcover reprint of the original 1st ed. 2016
Theories and Cases
Media Business and Innovation Series

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.

The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.

This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 

Media Corporate Venturing: Challenges and Research Issues.- Media Industries and New Business Opportunities.- Corporate Venturing and Organizational Decisions.- Media Case Study Strategy.- Internet Business Venturing and Mobile Media Venturing in News Corporation.- Internet Business Venturing in the New York Times Company.- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications.- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom.- Greenhouse Venturing in the Reuters.- Theoretical and Practical Implications for Corporate Venturing.- Media Managerial Implications.