Analyzing Social Media Networks with NodeXL (2nd Ed.)
Insights from a Connected World
Authors: Hansen Derek, Shneiderman Ben, Smith Marc A., Himelboim ItaiLanguage: Anglais
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352 p. · 21.6x27.6 cm · Paperback
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.
This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
- Walks users through NodeXL while also explaining the theory and development behind each step
- Demonstrates how visual analytics research can be applied to SNA tools for the mass market
- Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram
- Includes downloadable companion materials and online resources
Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies for Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Metrics 7. Grouping and Filtering 8. Analyzing Text and Concept Networks
Part III. Social Media Network Analysis Case Studies 9. Email Networks 10. Thread Networks 11. Twitter 12. Facebook 13. WWW Hyperlink Networks 14. Flickr 15. YouTube 16. Wiki Networks 17. Instagram
Ben Shneiderman is a professor in the Department of Computer Science and founding director of the Human-Computer Interaction Laboratory at the University of Maryland. He was elected as a Fellow of the Association for Computing (ACM) in 1997, a Fellow of the American Association for the Advancement of Science (AAAS) in 2001, and a Fellow of the National Academy of Inventors (NAI) in 2015. He is a past recipient of the ACM SIGCHI Lifetime Achievement Award. Dr. Shneiderman is the author and coauthor of many books, technical papers, and textbooks.
Marc Smith is a sociologist specializing