E-commerce basics

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Language: English
Cover of the book E-commerce basics

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432 p. · 23.5x19 cm · Hardback
In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined.
This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions.
When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment.

Chapters end with Summary, Key Words, Review Questions, Exercises and Projects.

I. INTRODUCTION.

1. What Is Electronic Commerce?
The Dot-com Debacle.
Why Study E-Commerce?
The Reality of E-Commerce.
A Plan of Attack.

II. THE E-COMMERCE INFRASTRUCTURE.

2. The Infrastructure.
The Underlying Technology.
Data Communication.
Networks.
The Internets Infrastructure.
TCP/IP, the Internets Protocols.
Internet Addressing.

3. The World Wide Web.
Business and the Internet.
How the Web Works.
Hypertext Markup Language (HTML).
Client-Side Interactivity.
Web Information Systems.
A More Complete View of the E-Commerce Infrastructure.

III. THE BUSINESS OF E-COMMERCE.

4. The Business Environment.
Some Underlying Business Principles.
Some Basic Business Principles.
The E-Commerce Business Environment.
Evolving E-Commerce Business Strategies.

5. Consumer Focused (B2C) E-Commerce.
The Dot-Com Revolution.
Back to Business Basics.
Consumer Focused (B2C) Revenue Sources.
Non-Business Consumer Links.
Intermediary Services.
Other Forms of E-Commerce.

6. Intra-Business E-Commerce.
The Evolutionary Nature of Intra-Business E-Commerce.
The Beginnings.
Integrating the Value Chain.
Corporate Intranets and Value Chain Integration.
Integrating a Geographically Dispersed Value Chain.
Print and White Papers.

7. Business-to-Business E-Commerce.
Options for Interconnectivity.
Early Inter-Organizational Systems for Supply Chain Integration.
Web Based Inter-organizational Systems.
Business-to-Business E-commerce Software and Services.

IV. GROWING PAINS.

8. Cybercrime and Cyberwarfare.
Cybercrime.
Cyberwarfare.
Security: A Possible Solution.

9. Security.
Why Security?
What Is Security?
Security Planning.
The Objectives of Security.
Access Control.
Cryptography.
The Secure Sockets Layer (SSL).

10. Privacy and Other Social Issues.

V. THE FUTURE OF E-COMMERCE.

11. Where Do We Go From Here?
Appendix A. Digitization.
Numbers and Text.
Images.
Sounds.

Appendix B. The TCP/IP Protocols.
More on Addressing.
TCP/IP Headers.
The TCP/IP Protocol Stack.

Appendix C. Creating Web Pages.
HTML (Hypertext Markup Language).
Embedding Files.
Inserting Hyperlinks.
Beyond HTML.
Scripts and Applets.
Plug-ins.
XML (eXtensible Markup Language).

Appendix D. Cryptography Tools.
The DES Algorithm.
The RSA Algorithm.

  • Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology.
  • Brief - A brief book that presents fundamental concepts, but with sufficient depth for a full semester course.
  • Companion Website - This robust web site allows the book to fit a more technical, a more business, or a more marketing flavored course by providing additional readings focused on technology issues, business issues, and marketing issues The companion web site also provides lab projects such as Creating a business plan, Performing basic technical skills (such as creating a web site), and Working with Ping, Tracert, and IPConfig.
  • Includes case studies of real E-commerce successes and failures.