Search engine optimization: an hour a day (2^nd Ed.)

This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. The book features: The eternal truths of SEO ­ Important search engine concepts. Strategies for setting SEO goals and getting buy-in throughout a company. A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts. Tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness. Fascinating real-world From the Trenches case studies, with names changed to protect the (not so) innocent. Engaging Right Brain vs. Left Brain sidebars where the authors discuss key issues from their unique perspective. Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies. Perspective on todays hot SEO trends. Habits for effectively monitoring trends, your competition, and your SEO results. A companion web site with related downloads, forums, and additional resources. Based on extensive reader feedback, enhancements to the Second Edition include: Expanded strategy for small businesses. Expanded blog optimization. New tips and strategies for maximizing social media optimization. Expanded information on video and image search. Expanded local search information.

Introduction.

Part I Foundation.

Chapter 1 Clarify Your Goals.

Chapter 2 Customize Your Approach.

Chapter 3 Eternal Truths of SEO.

Chapter 4 How the Search Engines Work Right Now.

Part II Strategy.

Chapter 5 Get Your Team on Board.

Chapter 6 Your One Month Prep: Baseline and Keywords.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Chapter 8 Month Two: Establish the Habit.

Chapter 9 Month Three: Its a Way of Life.

Chapter 10 Extra Credit and Guilt Free Slacking.

Appendix.

Glossary.

Index.