Culture and strategy (paper)

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Language: Anglais
Cover of the book Culture and strategy (paper)

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256 p. · 23.5x17.1 cm · Paperback
European Business Culture provides an insight into the social, economic and political perspectives of selected countries in East and West Europe.

The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business. It compares the emotive and cultural aspects of each country's relationship with the EU, and also explains how these characteristics are perceived by Japan, USA and India. Each chapter is introduced by the Editor, and has been written by a highly qualified author that has extensive knowledge of the country being studied.

PART 1: THE EUROPEAN UNION

Germany.
France.
Spain.
Great Britain.
The Netherlands.

PART 2: THE FORMER EFTA COUNTRIES: THE FAILURE OF LOOSE FEDERATION

Switzerland.
Austria.
Sweden.

PART 3: CENTRAL AND EASTERN EUROPE: FROM DISINTEGRATION TO UNITY?

Russia.
Ukraine.
Hungary.

PART 4: EUROPE SEEN FROM ABROAD: AN EMERGING OR STUMBLING GIANT?

The United States.
India.
Japan.

  • Provides a unique insight into International Business Relations by drawing upon cultural patterns and systems rather than relying solely upon the analysis of institutional data.
  • Includes Study Questions which enable students to focus on, and think about, the key issues and debates.
  • Includes maps and graphs which help trace cultural borders and developments.
  • The breadth of vision allows the reader to build their own concept of the extent of cultural impact on European business practices.