Description
Entrepreneurial Marketing for SMEs, 1st ed. 2015
Language: EnglishSubjects for Entrepreneurial Marketing for SMEs:
Keywords
brand; business; decision making; Distribution; marketing; pricing; small business; strategy
Publication date: 10-2015
215 p. · 14x21.6 cm · Hardback
215 p. · 14x21.6 cm · Hardback
Description
/li>Biography
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.
Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.
Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.
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