Description
Augmented Reality and Virtual Reality, Softcover reprint of the original 1st ed. 2018
Empowering Human, Place and Business
Progress in IS Series
Coordinators: Jung Timothy, tom Dieck M. Claudia
Language: EnglishPublication date: 08-2018
Support: Print on demand
Publication date: 09-2017
Support: Print on demand
Description
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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.
Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.
Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
Especially focuses on the application of AR and VR in various industries
Approaches AR and VR from a business and management perspective
Includes supplementary material: sn.pub/extras