Description
Transforming Organizations, 1st ed. 2019
Narrative and Story-Based Approaches
Management for Professionals Series
Coordinators: Chlopczyk Jacques, Erlach Christine
Language: EnglishSubjects for Transforming Organizations:
Keywords
Storytelling and Narratives in organizations; Corporate communications with narratives; Cultural approaches to management communication; Metaphorical storytelling in companies; Marketing by storytelling and naratives; Corporate learning by storytelling; Effectiveness of corporate videos; Employee selection using narrative approach
301 p. · 15.5x23.5 cm · Hardback
Description
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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have ? and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Provides an effective framework for designing future-shaping strategies using a narrative approach in organizations
Includes numerous case studies and examples of practice from storytelling experts across the world
Presents a comprehensive overview of narratives to understand its roots, strengths and opportunities