Description
Advertising Worldwide, 2001
Advertising Conditions in Selected Countries
Coordinator: Kloss Ingomar
Language: EnglishSubjects for Advertising Worldwide:
Advertising Worldwide
Publication date: 10-2012
294 p. · 15.5x23.5 cm · Paperback
Publication date: 10-2012
294 p. · 15.5x23.5 cm · Paperback
Advertising worldwide
Publication date: 11-2000
294 p. · 15.5x23.5 cm · Hardback
Publication date: 11-2000
294 p. · 15.5x23.5 cm · Hardback
Description
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This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
The Impact of Culture on Advertising.- Advertising in Australia.- Advertising in Belgium.- Advertising in Finland.- Advertising in France.- Advertising in Germany.- Advertising in India.- Advertising in Japan.- Advertising in Russia.- Advertising in South Africa.- Advertising in Taiwan.- Advertising in the USA.- The Authors.
Comprehensive information on advertising conditions in twelve countries of the world
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