Blogging All-in-One For Dummies (3^rd Ed.)

Blog with the best of ?em!

If you?re looking for a complete guide to creating and solidifying your place in the blogosphere, you?ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you?ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way!

• Perfect your blog idea and choose the best platform for you
• Get people to read your blog through search engine optimization and social media promotion
• Learn about the latest trends in the blogosphere
• Make money from your blog with creative monetization ideas

Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Introduction 1

Book 1: Entering The Blogosphere 7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 27

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Best Practices 67

Book 2: Niche Blogging 81

Chapter 1: Understanding Niche Blogging 83

Chapter 2: Benefiting from a Niche Blog Approach 99

Chapter 3: Choosing Your Niche 111

Chapter 4: Writing for Your Niche 127

Book 3: Corporate and Non-Profit Blogging 149

Chapter 1: Starting a Business Blog 151

Chapter 2: Developing a Blog Plan 177

Chapter 3: Choosing Bloggers 199

Chapter 4: Writing an Organization’s Blog 215

Chapter 5: Keeping Yourself and Your Organization Out of Trouble 227

Book 4: Figuring Out Blogging Platforms 241

Chapter 1: Choosing a Blogging Platform 243

Chapter 2: Finding the Right Blogging Platform 253

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 301

Chapter 5: Understanding Medium 331

Chapter 6: Blogging with Wix 365

Book 5: Blogging Tools 401

Chapter 1: Optimizing for Search Engines 403

Chapter 2: Measuring Blog Performance 419

Chapter 3: Enhancing Content 435

Chapter 4: Staying Organized 455

Book 6: Promoting and Growing Your Blog 479

Chapter 1: Secrets to Blogging Success 481

Chapter 2: Building Community 491

Chapter 3: Social Networking 499

Chapter 4: Distributing Content 515

Chapter 5: Inviting or Being a Guest Blogger 529

Book 7: Making Money From Your Blog 539

Chapter 1: Blog Advertising 101 541

Chapter 2: Publishing Advertising 549

Chapter 3: Making Money with Affiliate Marketing 575

Chapter 4: Publishing Sponsored Posts 589

Chapter 5: Monetizing with Social Commerce 603

Chapter 6: Selling Ad Space Directly 623

Chapter 7: Benefiting from Indirect Monetization Opportunities 633

Book 8: Moving Beyond Writing Blog Posts 641

Chapter 1: Painting a Picture with Visual Content 643

Chapter 2: Reaching Your Audience with Video Content 665

Chapter 3: Getting Social with Social Media 683

Chapter 4: Creating a Podcast 711

Index 727

Amy Lupold Bair is the founder of Resourceful Mommy Media, LLC, and the author of the parenting and lifestyle blog, Resourceful Mommy. She is the author of Blogging For Dummies, 7th Edition.