Description
Brandjack, 2014
How your reputation is at risk from brand pirates and what to do about it
Language: EnglishSubject for Brandjack:
Publication date: 05-2014
307 p. · 14x21.6 cm · Hardback
307 p. · 14x21.6 cm · Hardback
Description
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Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
1. Brand and reputation 2. Issues and crises 3. How digital technologies have turned organizations upside down 4. 140 case studies of brandjacking 5. Engagement and transparency how to turn your organization inside out 6. 11 rules for dealing with brandjacking
Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.
First book to analysis the crises trend on social media, highlighting the huge dangers others ignore
Includes recommendations to protect your brand with memorable take-away bullet points at the end of every chapter
Authoritative research and highly accessible through author easy to read narrative approach
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