Business communication essentials (4th ed )


Language: Anglais

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528 p. · 21.6x27.6 cm · Paperback
Prologue: Building a Career with Your Communication Skills
Unit 1: Business Communication Foundations
Chapter 1: Understanding Business Communication in Today's Workplace
Chapter 2: Mastering Interpersonal Communication
Unit 2: The Three-Step Writing Process
Chapter 3: Planning Business Messages
Chapter 4: Writing Business Messages
Chapter 5: Completing Business Messages
Unit 3: Brief Business Messages
Chapter 6: Crafting Messages for Electronic Media
Chapter 7: Writing Routine and Positive Messages
Chapter 8: Writing Negative Messages
Chapter 9: Writing Persuasive Messages
Unit 4: Longer Business Messages
Chapter 10: Understanding and Planning Reports and Proposals
Chapter 11: Composing and Completing Reports and Proposals
Chapter 12: Developing Oral and Online Presentations
Unit 5: Employment Messages and Job Interviews
Chapter 13: Building Careers and Writing Résumés
Chapter 14: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key