Business communication : strategies and skills, 5th ed 1996

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Language: Anglais
Cover of the book Business communication : strategies and skills, 5th ed 1996

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640 p. · 23.5x17.8 cm · Hardback
Designed with the new managerial expectations in mind, this student-friendly introduction to business communication focuses on the most consequential aspects of communication.
It enhances the readers competitive edge in the workplace enabling them to hit the ground running and contribute to their organization immediately.
I. INTRODUCTION.
1. An Overview of Communication in Business.
2. The Nature of Communication.
3. Cultural Diversity.
4. The Electronic Office.
II. STRATEGIES FOR WRITTEN COMMUNICATION.
5. A Systematic Approach to Effective Written Communication.
6. Good-News and Neutral Letters.
7. Bad-News Letters,
8. Persuasive Letters.
9. Memoranda.
10. Short Reports and Proposals.
11. The Long Report: Planning.
12. The Long Report: Writing.
13. Instructions: Documentation, and Policy and Procedure Statements.
III. STRATEGIES FOR ORAL COMMUNICATION.
14. Listening as a Communication Tool.
15. Nonverbal Communication.
16. Public Presentations.
17. Visual Support.
18. Meetings: Small Group Communication.
19. Communication and Conflict.
20. Interviewing as a Management Tool.
IV. CAREER STRATEGIES.
21. Writing a Resume .
22. Interviewing for a Job.
Appendix A: Recognizable Patterns of Language.
Appendix B: Letter Parts and Appearance.
Glossary.
Index.

  • Uses aclear, accessible writing style.
  • Assumes a managerial tone throughout.
  • Includes Ethical Dilemma boxes in each chapter to stimulate class discussion and critical thinking.
  • Provides chapter-end cases.
  • Adds learning objectives to each chapter.
  • Offers chapter-opening vignettes that link chapter objectives and content.
  • Provides marginal notes to assist in identifying significant ideas.
  • Adds checklists for easy review of key information.
  • Lists key terms at the end of each chapter.