Business essentials plus mybizlab (7th ed )


Language: Anglais

Approximative price 81.69 €

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· Paperback
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
Chapter 4: The Global Context of Business

Part II: The Business of Managing
Chapter 5: Business Management
Chapter 6: Organizing the Business
Chapter 7: Operations Management and Quality

Part III: People in Organizations
Chapter 8: Employee Behavior and Motivation
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resource Management and Labor Relations

Part IV: Principles of Marketing
Chapter 11: Marketing Processes and Consumer Behavior
Chapter 12: Pricing, Distributing, and Promoting Products

Part V: Managing Information
Chapter 13: Information Technology for Business
Chapter 14: The Role of Accountants and Accounting Information

Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Managing Finances

Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances

Notes, Sources, and Credits