Business is a contact sport


Language: Anglais
Cover of the book Business is a contact sport

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272 p. · 24.2x16 cm · Paperback

Business is a contact sport because human contact, connection, and cooperation is the essence of business. Even in our transaction-driven, increasingly virtual world, solid, long-lasting relationships are still fundamental to success. Yet in most companies, relationships with customers and employees and even more so with suppliers, distributors, licensees, licensors, shareholders, lenders, strategic partners, board members, universities, charities, the media and the community are the most underutilized assets.

Introduction A Whole New Ballgame.

Principle #1 See Relationships as Valuable Assets.

Principle #2 Develop a Game Plan.

Principle #3 Create Ownership for Relationships.

Principle #4 Transform Contacts into Connections.

Principle #5 Move into the Win-Win Zone.

Principle #6 Get to Know Your Stakeholders as People.

Principle #7 Build Bonds of Trust with All Stakeholders.

Principle #8 Banish Relationship Killers.

Principle #9 When Something Breaks, Fix It Fast.

Principle #10 Get Rolling and Maintain Momentum.

Principle #11 Maximize the Long-Term Value of Relationships.

Principle #12 Keep the Wins Coming, Stakeholder by Stakeholder.

Epilogue Uncommon Common Sense.

Appendix Target Wins for Company-Stakeholder Relationships.