Business Model You (2^nd Ed.)
The One-Page Way to Reinvent Your Work at Any Life Stage

GLOBAL HIT?Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step

Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide.

Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty?along with hidden opportunities. All of this compels professionals to reinvent how they work. But how?

The key is to draw a visual "picture" of your work?a model?that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues?and you. This model instantly triggers new insights and identifies next career moves you can make with confidence.

Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion"Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book.

A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

1 Diagram
Learn to understand and describe workplaces —and your own work

Chapter 1 The Key to Workplace Satisfaction and the Cure for Workplace Suffering 15

A Bigger View of Work | Why Business Models? | Changing Times, Changing Models | People Must Change, Too | Work Models for Everyone | An Ecology of Work | Career “Planning” Is Dead: Long Live Work Modeling

Chapter 2 To Understand Your Work, Understand Your Workplace 23

The Business Model Canvas | Every Organization Has a Business Model | Who Is the Customer? | What Jobs Do Customers Need to Have Done? | The Harsh Truth | Why Pictures? | The Nine Building Blocks | A Way to Understand the World of Work | Systems Thinking for the Rest of Us | Thinking Ahead Is Good, Thinking Outward Is Better | The Enterprise Service Model Canvas | Next Steps for You

Chapter 3 Next, Diagram How You Work 65

The Work Model Canvas | Your First Work Model: Drafting Time! | The Power of “Third Objects” to Help You—and Others | Self-Check Your As-Is Model

2 Reflect
Revisit your work model and consider parts that need to change

Chapter 4 Now, Identify “Hotspots” and Refine Your Professional Identity 93

Time for Reflection | “Hotspots”: What They Are and How to Identify Them | Daughters and Fathers | How to Spot Pain or Potential | Deal with Hotspots Using the Three Questions | How to Navigate Career Space | Your “North Star” for a Lifelong Career Journey | Define Your Superpower | How to Define Your Professional Identity | A Message to the Unsure | The “Passion” Myth | Design Your Life | Three Things You Can “Make” | Avoid Gravity Problems | Stuck? Try This | Before Turning the Page, Ask Yourself .

3 Revise
Re-diagram your work model

Chapter 5 Revise Your Work Model 125

A New Role for a New Customer | How to Revise Your Work Model | The Power of Prototyping | Different Stages, Different Models | Calculating Costs and Consequences | Ask Diagnostic Questions | Modify Blocks and Evaluate Effects | Re-Diagram Your Model | Should You Become Self-Employed? | Pivoting from Employee to Entrepreneur | Pause and Ask Yourself .

4 Test
Test your work model

Chapter 6 Now, Test Your Work Model 155

Eric Tests His Revised Model | What If Your Situation Differs from Eric’s? | The Valuable Work Detector | Testing Detects More Valuable Work | How to Test Models | How Professionals Test Work Models | Testing Detects More Valuable Work | How to Test Models | Who to Approach and What to Say | Script for a First-Time Referral Contact | Meet Your Referrals | The Secret Question | How to Obtain “Insider” Data | Should You Become Self-Employed? | Disadvantage Becomes Superpower | Coach Yourself Now!

Chapter 7 Brand and Promote Yourself 181

Reasons to Choose You | A Personal Brand Supercharges Your Work Model | The Personal Brand Canvas | How to Solve Personal Brand Canvas Problems | Personal Brand Fitness | Want More Credibility? Mine Your Memory | How to Engage Your Audience | FIrst, Craft a Digital Identity That Doesn’t Suck | Coach Yourself Now!

5 Next Steps
Learn how to keep going—and meet the community and resources behind Business Model You®

Chapter 8 The Three Commandments of Career Change 207

Bedrock Principles for a Distracted World | 1. Keep Outward Focus | 2. Model | 3. Ask the Three Questions

Chapter 9 Ask Yourself the Three Questions 215

A Lifetime Career Navigation System | When Is It Time to Move Up? | When Is It Time to Move Out? | When Is It Time to Adapt Your Style? | The Three Commandments and Think Out Loud Partners | Challenge Yourself With These Questions:

Chapter 10 Find Your Think Out Loud Partner 233

Can You Hear You? | Become a Thought Partner for a Less Experienced Person | What Work Means | Food for Thought The Final Word

Resources 244

Creator Bios | Community and Other Resources | Citations | Index