Business strategy : Asia Pacific focus (paper)

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Language: Anglais

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638 p. · 23.5x17.8 cm · Paperback


Foreword by Alan M. Rugman.


Preface.


1. Strategy and Strategies: With an Asian Perspective.


2. Analyzing the Environment.


3. Analyzing a Firm's Internal Environment.


4. Strategy Formulation.


5. Strategy Implementation and Control.

Country Profile: Japan The Post-Bubble Environment.

CASES
1. Toyota Motor Corporation in 1994.2. Sony Corporation.3. According to Honda, an American Legend Faces the 1990s.4. Matsushita Electric Industrial Company.

COUNTRY PROFILE: HONG KONG.

5. Jardine Matheson Holdings Limited.
6. Chinese Entrepreneurs-The New Hong: Cheung Kong (Holdings) Limited.
7. Cathay Pacific Airways Limited.
8. Splendid Duesseldorf Production Limited.
9. Hongkong and Shanghai Banking Corporation Limited.

COUNTRY PROFILE: CHINA: THE EVOLVING ECONOMIC FORCE.

10. Nike, Inc.
11. The Caishikou Barbershop.
12. Goldlion Holdings Group: A Hong Kong Company Enters China.
13(A). The Nugent Company: Strategic Options for Marketing a High-Tech Product in China.
13(B). The Nugent Company: Developing a Bridgehead for Marketing a High-Tech Product in China.
14(A). Kentucky Fried Chicken in China.
14(B). Kentucky Fried Chicken in Chicken-Expansion and Consequent Problems.
15. Exporting Pollution to China.
16. Exporting US Business Ethics to China.
17. Foster's Brewing Group Limited.
18. The China Strategy: A Tale of Two Firms.
19. Acer Incorporated.

COUNTRY PROFILE: SOUTH KOREA.

20. Daewoo: The Favored Korean Chaebol.
21. Ssangyong Cement Industrial Company Limited.
22. Samsung Electronics Company Limited.
23. Lucky-Goldstar International Corporation-Diversification and Globalization.

COUNTRY PROFILE: SINGAPORE: ASIA'S BRAVE NEW WORLD.

24(A). Singapore Airlines: In Pursuit of Excellence.
24(B). Singapore Airlines An Update.
25. Kao in Singapore.
26. Haw Par Villa Dragon World.
Index.