Description
Canadian e-marketing: a strategic approach
Author: VENKAT
Language: EnglishApproximative price 67.11 €
Subject to availability at the publisher.
Add to cart the book of VENKAT420 p. · Soft-cover
Description
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It uses current knowledge in marketing, consumer behavior, and strategy to provide frameworks for understanding marketing on the Internet. Important topics given little or no coverage in other books include channel management, B2B e-commerce and security issues, and the Internet as a communication medium and/or a distribution channel.