Description
Consumer behavior
Authors: HAWKINS Delbert I, MOTHERSBAUGH David L, BEST Roger J
Language: EnglishApproximative price 188.02 €
In Print (Delivery period: 10 days).
Add to cart the book of HAWKINS Delbert I, MOTHERSBAUGH David L, BEST Roger J
Publication date: 03-2012
832 p. · 304.8x215.9 cm · Hardback
832 p. · 304.8x215.9 cm · Hardback
Description
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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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