Consumer behavior

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Language: English
Cover of the book Consumer behavior

Approximative price 188.02 €

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832 p. · 304.8x215.9 cm · Hardback
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.