Contemporary visual merchandising (5th ed )

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Language: Anglais
Cover of the book Contemporary visual merchandising (5th ed )

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320 p. · 21.6x27.6 cm · Paperback

1. The Visual Merchandising Concept in a Contemporary Environment

2. Addressing Multicultural Consumer Needs through Visual Merchandising

3. Planning and Developing Visual Presentations

4. Facilities Design: Exteriors, Interiors, and Fixturing

5. Environment Design Direction and Going Green

6. Mannequins and Other Human Forms

7. Materials, Props, and Tools of the Trade

8. Principles of Design

9. Color: Fundamental Concepts and Applications

10. Lighting: Dramatizing the Selling Floor and Display Areas

11. Themes and Setting for Windows and Interiors

12. Energizing the Specialty Boutique

13. Signage: The Tool That Tells A Story

14. Graphics in the Retail Environment

15. Point-of-Purchase Display

16. Display Windows as Setting for 'Consumer Theater'

16. Execution of a Visual Display

18. Creating the Overall Concept: From Conception to Completion

19. Promotion's Other Components: Advertising, Special Events, and Publicity