Cruise Business Development, Softcover reprint of the original 1st ed. 2016
Safety, Product Design and Human Capital

Coordinator: Papathanassis Alexis

Language: English

158.24 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Cruise Business Development
Publication date:
Support: Print on demand

Approximative price 158.24 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Cruise Business Development
Publication date:
Support: Print on demand
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector?s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Part I: Cruise Safety.- Part II: Cruise Design - Business Models, Destinations and Products.- Part III: Human Capital - Training, Education and Research.

Prof. Dr. Alexis Papathanassis studied at the University of Bath and the London School of Economics (UK). He completed his PhD in Economic Sciences at the Leibniz University (Hanover) in Germany.  Prior to joining fulltime academia, Alexis pursued a career at TUI. Upon his departure from the group as a business development manager with TUI Infotec, Alexis had already participated and successfully led various systems integration projects in six TUI subsidiaries around Europe. Since 2005, Alexis Papathanassis is a Professor for Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences. He currently acts as: Dean of the Faculty of Business Management & Services, Co-Director of the Institute for Maritime Tourism and Chairman of the Cruise Research Society.  He is also visiting Professor at the Bremen University of Applied Sciences and the Russian Academy of Foreign Trade, and a member of the German Tourism Research Society.  He also works regularly as a consultant for a number of tour operators and cruise companies.  Alexis’ publication activity mainly focuses on the cruise sector and comprises over 60 contributions in textbooks, peer-reviewed scientific journals and conferences

Addresses cutting-edge, controversial issues and questions related to the cruise tourism industry the potential offered by applying a design perspective in cruise tourism research and practical implementation Explains the core challenges the cruise tourism industry is currently facing, along with first-hand experience from practice