Customer relationship management: emerging concepts tools and applications

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Language: Anglais
Cover of the book Customer relationship management: emerging concepts tools and applications

40.80 €

In Print (Delivery period: 10 days).

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· 18.9x25.1 cm · Soft-cover
The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.