Description
Customer relationship management: emerging concepts tools and applications
Author: SHETH
Language: English
Publication date: 06-2008
· 18.9x25.1 cm · Soft-cover
· 18.9x25.1 cm · Soft-cover
Description
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The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.
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