Designing Luxury Brands (2nd Ed., 2nd ed. 2024) The Art and Science of Creating Game-Changers Management for Professionals Series
Auteur : Derval Diana
Explains the role of color, contrast, shape, material, sound, scent, and shine in luxury branding
Offers templates for creating attractive luxury products and services in clearly indicated steps
Includes business cases from top brands like Tesla, Chanel, JACQUEMUS, Moncler, Gucci, Louboutin, or Raffles Dubai
Date de parution : 04-2024
Ouvrage de 291 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 84,39 €
Ajouter au panierThèmes de Designing Luxury Brands :
Mots-clés :
Consumer Behavior; Luxury; Luxury Brands; Marketing; Product Development; Shopping Behavior