E-commerce (4th ed )

Authors:

Language: English

Approximative price 83.90 €

Subject to availability at the publisher.

Add to cartAdd to cart
Publication date:
896 p. · 20.3x25.4 cm · Paperback
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

PART 1 Introduction to E-commerce

1THE REVOLUTION IS JUST BEGINNING

2E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE

4BUILDING AN E-COMMERCE WEB SITE

5SECURITY AND PAYMENT

PART 3 Business Concepts and Social Issues

6E-COMMERCE MARKETING CONCEPTS

7E-COMMERCE MARKETING COMMUNICATIONS

8ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

9ONLINE RETAILING AND SERVICES

10ONLINE CONTENT AND MEDIA

11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

12B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE