Elements of business writing, a guide to writing clear, concise letters, mem
Authors: BLY Robert, BLAKE GaryLanguage: Anglais
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160 p. · Paperback
1.Principles of Communication.
Rule 1: Use the Active Voice.Rule 2: Avoid Long Sentences.Rule 3. Use Simple Language.Rule 4: Delete Words, Sentences, and Phrases That Do Not Add to Your Meaning.Rule 5: Break Your Writing into Short Sections.Rule 6: Use Specific and Concrete Terms. Rule 7: Write in a Natural, Conversational Style.Rule 8: Keep Ideas Parallel.
2.Principles of Organization.
Rule 9: Organize Your Material According to the Way Your Reader Thinks about the Subject.Rule 10: Organize Your Material Logically.Rule 11: Delete the Warm-Up Paragraph.Rule 12: Use an Executive Summary.Rule 13: Separate Fact from Opinion.Rule 14: Delete Unnecessary Closings.Rule 15: Use Headings and Subheadings.
3.Principles of Wording and Phrasing.
Rule 16: Avoid Wordy and Redundant Phrases.Rule 17: Use Small Words.Rule 18: Avoid Sexist Language.Rule 19: Know the Proper Use of the Most Commonly Misused Words and Phrases.Rule 20: Substitute Modern Business Language for Antiquated Phrases.Rule 21: Substitute Original Language for Cliches.Rule 22: Avoid Jargon.
4.Principles of Tone.
Rule 23: Write to Express, Not to Impress.Rule 24: Prefer Informal to Formal Language.Rule 25: Prefer Positive Words to Negative Words.Rule 26: In a Sentence Containing Both Good and Bad News, Give the Bad News First.Rule 27: Write to Change Behavior, Not to Express Anger.Rule 28: Be Your Most Pleasant Self.Rule 29: Use Contractions to Warm Up Your Message.Rule 30: Avoid Unnecessary Hedging.Rule 31: Avoid Sarcasm.
5.Principles of Persuasion.
Rule 32: Gain Your Reader's Attention in an Appropriate Manner.Rule 33: Awaken a Need for an Idea before Presenting the Idea.Rule 34: Stress Benefits, Not Features.Rule 35: Use Facts, Opinions, and Statistics to Prove Your Case.Rule 36: Don't Get Bogged Down in Unnecessary Details or Arguments.Rule 37: Tell the Reader What to Do Next.Rule 38: Before Making a Request, Give the Reader a Reason to Respond.Rule 39: Do Not Assume the Readers Has Been Persuaded by Your Argument.
6.Principles of Punctuation, Grammar, Abbreviation, Capitalization, and Spelling.
Rule 40: Use Commas to Indicate a Brief Pause.Rule 41: Use a Semicolon to Separate Independent Clauses Not Joined by a Conjunction.Rule 42: Use a Colon to Introduce a List or Explanation.Rule 43: Add an Apostrophe and an s to Form the Possessive Case of a Singular Noun.Rule 44: Hyphenate Two Words Compounded to Form an Adjective Modifier if They Precede a Noun.Rule 45: Use an Ellipsis to Show Hesitation or Omission.Rule 46: Use Parentheses to Add Explanatory Material That's Not Part of the Main Thought.Rule 47: Use a Dash to Interrupt - or Highlight - a Thought.Rule 48: Avoid Slash Construction.Rule 49: Put Commas Inside Quotation Marks.Grammar.
Rule 50: Avoid Subject and Verb Disagreement.