Essentials of entrepreneurship and small business management (6th ed )


Language: Anglais
Cover of the book Essentials of entrepreneurship and small business management (6th ed )

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724 p. · 21.6x27.6 cm · Paperback
Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds

Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next