Description
Go mobile: location-based marketing, apps, mobile optimized ad campaigns, 2d codes and other mobile strategies to grow your business (hardback)
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Authors: Hopkins Jeanne, Turner Jamie
Language: EnglishSubject for Go mobile: location-based marketing, apps, mobile...:
Keywords
Go mobile, Jeanne Hopkins, Jamie Turner, Location-Based Marketing, Mobile Optimized Ad Campaigns, QR Codes, mobile marketing strategies, social media strategies, inbound marketing, HubSpot, small business marketing, 60 Second Marketer, QR Codes, Mobile marketing case studies, mobile media, new and emerging media, mobile marketing best practices, how to run a mobile marketing campaign, marketing tools, marketing tips, marketing techniques, 2 d response codes, books on mobile marketing, mobile mar
Approximative price 26.83 €
In Print (Delivery period: 12 days).
Add to cart the book of Hopkins Jeanne, Turner Jamie240 p. · 16x23.6 cm · Hardback
Description
/li>Contents
/li>Biography
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Get your business to Go Mobile
According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones.
Given all that, it"s not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before.
"A thorough introduction to the next frontier for permission marketing: mobile."
*Seth Godin, author of We Are All Weird and Permission Marketing
"Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself."
*Chris Brogan, President of Human Business Works andcoauthor of Trust Agents
"Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!"
*Michael Stelzner, founder of Social Media Examiner andauthor of Launch
Is Mobile Marketing Right for You?
5 More Reasons Mobile Marketing Might be Right for Your Business
How We"ve Organized This Book
Part I The Mobile Marketing Landscape
Chapter 1: How to Jump-Start Your Mobile Marketing Campaign
The Bottom Line Get Started Today
Chapter 2: How the Fortune 500 Use Mobile Marketing
The American Red Cross Haiti SMS Campaign
HBO's True Blood Display Ad Campaign
The North Face Location Based Marketing Campaign
Intel B2B Mobile Paid Search Campaign
Paramount's Shrek Display Ad Campaign
Starbucks eCommerce Mobile Card
Adidas Mobile Tracker Website
History Channel"s Foursquare Campaign
The New York Nets Gowalla Campaign
Hiscox B2B Location-Based WiFi Campaign
Nissan"s Microsoft Tag Campaign
Fandango and MovieTickets.com Mobile Commerce Apps
Domino"s Pizza Delivery App
Land Rover Display Ad Campaign
The Bottom Line
Chapter 3: How Consumers Engage With Mobile
Making the Connection
Forming the Bond
Means of Engagement
Mobile Marketing Engagement
Engaging with Different Devices
Chapter 4: Let"s Talk Terms and Concepts You Should be Familiar With
People Buy Products for Emotional Reasons, Then Rationalize Their Purchase with Logic
Understanding the AIDA Consumer Behavior Model
Chapter 5: Nine Ways Businesses are Using Mobile Marketing
Short Message Service (SMS)
Multimedia Messaging Service (MMS)
Near Field Communications (NFC) and Bluetooth
Mobile Websites
Mobile Display Advertising and Paid Search
Location-Based Marketing
Mobile Apps
QR Codes/2D Codes
Tablet computing
Chapter 6: Classic Mobile Marketing Mistakes You Can Avoid
Treating the PC and Mobile User the Same
Failing to Recognize Differences in Mobile Equipment
Other Common Mobile Media Mistakes
Part II Setting Yourself Up for Success
Chapter 7: Laying the Foundation for a Successful Mobile Marketing Campaign
The Four Ps and the Five Cs
Why People Buy
Putting Your Differentiators to Work
Stated Importance vs. Derived Importance
Building Upon Your Marketing Foundation
Chapter 8: Getting More Familiar with the Mobile Marketing Landscape
Understanding Smartphone Operating Systems
Google"s Android
Apple"s iOS
Windows Phone
Getting to Know the Carriers and Manufacturers
Apps and App Development
Chapter 9: Thinking Strategically About Your Mobile Marketing Campaign
Benefits of Mobile Marketing
Disadvantages of Mobile Marketing
How to Develop a Mobile Marketing Campaign
Background Planning
Objectives
Target audience
Campaign Strategies
Length of Campaign
Other Media
Budgeting and Scheduling
Start Date
Cost of Mobile Media
Cost of Other Media
Number of Messages
Content and Production
Type of Message
Distribution
Production
Testing
Other Considerations
Multiple Media Implementation
Customer Contacts
Measurement
Why Think Strategically?
Part III Taking a Deeper Dive into the Tools Used in Mobile Marketing
Chapter 10:...
JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.
JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.