How to market your library service effectively, 2nd ed 1997

Author:

Language: Anglais
Cover of the book How to market your library service effectively, 2nd ed 1997

Approximative price 22.91 €

Subject to availability at the publisher.

Add to cartAdd to cart
Publication date:
60 p. · 23.4x15.6 cm · Hardback
A marketing guide for information services that offers valuable help and advice to both beginners and those with more advanced knowledge.
Marketing myths: Marketing is advertising and selling, The customer is always right, Librarians don't sell things, Marketing is the marketing department's business, A library service is free - marketing is all about profit, What is marketing? Key elements of a marketing strategy, Customers, Competition, Market research, Positioning your library in the marketplace, Corporate identity, Setting objectives, The 4 Ps: Product, price, plan, promotion, Difference between services and products, Advertising, Posters, Newsletters, Brochures, Writer's checklist, Media relations, Broadcasting, Press releases, Open sessions, Case studies, Further reading.