Management of Multinational Companies, 2012
A French Perspective

Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world.

List of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART I New Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART II The Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalençon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART III Management of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?; Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector; P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated; A.P.Pündrich & S.Mercuri Conclusion Glossary

LUSINE ARZUMANYAN Assistant Professor of Management at IAE Lyon (Institut d'Administration des Entreprises, School of Management), Jean Moulin Lyon 3 University, France PASCALE BERTHIER Affiliated Professor at EM Lyon Business School, France JEAN-BAPTISTE CARTIER Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France LUDIVINE CHALENÇON Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CLAIRE FAVERJON Associate Professor at IAE Lyon, Jean Moulin Lyon 3 University, France FRANÇOIS LANTIN Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France SIMIN LIN Doctoral student in Management at IAE Lyon, Jean Moulin Lyon 3 University, France YVES-FRÉDÉRIC LIVIAN Professor Emeritus at IAE Lyon, Jean Moulin Lyon 3 University, France CHRISTOPHER MELIN Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CATHERINE MERCIER-SUISSA Associate Professor of Economics at IAE Lyon, Jean Moulin Lyon 3 University, France, and is the Director of the CFIMI (Centre Franco-Italien de Management International, Franco-Italian centre for international management) SYLVAINE MERCURI Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France EMNA MOALLA Doctoral student in International Business at the Magellan Research Centre of IAE Lyon, Jean Moulin Lyon 3 University, France ALINE PEREIRA PÜNDRICH Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CATHERINE PIVOT Professor of Economics at IAE Lyon, Jean Moulin Lyon 3 University, France MAHA RAIS Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France JÉRÔME RIVE Associate Professor of Managementa and Dean of IAE Lyon, Jean Moulin Lyon 3 University, France ALAIN ROGER Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France FABRICE ROTH Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France DORA TRIKI