Marketing (1st ed )

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Language: Anglais

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290 p. · 21.6x27.6 cm · Paperback
Section I: Explaining
Chapter 1 - The Meaning of Marketing
Chapter 2 - The Market in Marketing
Chapter 3 - Marketing in an Organization
Chapter 4 - A Broader Perspective on Marketing
Section II: Creating
Chapter 5 - Value for Customers
Chapter 6 - A Perspective on Behavior
Chapter 7 - Consumer Insights