Description
Marketing Green Buildings
Guide for Engineering, Construction and Architecture
Author: Yudelson Jerry
Language: EnglishSubjects for Marketing Green Buildings:
Keywords
Green Building; USGBC; Construction services; LEED Certification; Building projects; LEED Project; Green design features; LEED Accredit Professional; LEED System; Indoor Air Quality; Business Case; Green Building Measures; Green Building Project; LEED Version; LEED Rating System; LEED Green Building Rating System; Energy Star; High Performance Buildings; LEED Platinum Rating; LEED Silver Certification; LEED Standard; LEED Building; Energy Savings; Green Building Market; Sustainable Design; Integrated Design Tool; Integrated Design Process; Commercial Buildings
176 p. · 15.2x22.9 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Introduction. Today's Green Building Market. Industry Growth to Date. Forecasting Demand for Green Buildings. The Business Case for Green Buildings. Experiences of Green Marketing. Vertical Markets for Green Buildings. Demand for Green Building Measures. Understanding Marketing Strategies. Understanding Segmentation, Targeting, Positioning & Differentiation. Selling Green Buildings. Marketing Green Developments. Looking to the Future: Sustainable Engineering Design. Marketing Services for LEED-EB Projects. Marketing Services for LEED CI Projects. Marketing Services for Future LEED Products. The Role of the Professional Engineering Energy Star®. Forecasts of Demand for LEED Projects. The People Problem in Marketing Professional Services. Appendix, Index.