Marketing strategy (paper)

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Language: Anglais

Subject for Marketing strategy (paper)

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448 p. · 25.2x20.3 cm · Paperback
This book is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps readers develop a customer-oriented market strategy and market plan.
Strategic market planning. Developing the marketing plan. Environmental analysis. Swot : the analysis of strengths, weaknesses, opportunities and threats. Mission, goals, and objectives. Marketing strategy decisions. Selecting and developing the marketing strategy. Marketing implementation. Financial assessment and marketing control. Social, electronic, and global considerations in strategic market planning.
Lecturers, students, practitioners